IT-online reported on July 18 that, according to Gartner, supply chain leaders will play a crucial role as companies capitalise on the explosive growth in emerging markets,

Emerging markets have been identified as the primary business growth area for the next century, and Gartner says that organisations with strong demand planning capabilities and segmented supply strategies are better positioned to capitalise on market opportunities, as well as to mitigate risks.

“Emerging markets present huge opportunities but come with unique characteristics and challenges due to the constant thrust for business growth, volatile demand and low maturity of supply chain processes,” says Gartner research vice-president Mike Burkett.

“The ability to plan demand better is a tremendous advantage, as accurate demand plans help supply chain leaders align end-to-end supply chains correctly, and forecast predictable outcomes and profitable responses to demand.

“Businesses are positioning to take advantage of the most explosive growth opportunity since the industrial revolution. That growth won’t come from existing developed markets but from expanding into less-developed emerging markets,” says Burkett.

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Supply chain key in new markets